Christie’s Auction House Partners With Gucci to Launch NFT Collection
Christie’s, the 256-year-old auction house, is collaborating with the high-end fashion label Gucci to launch a collection of non-fungible tokens
- The auction house begins accepting bids on July 18 and runs through July 25.
- The collection uses generative systems like algorithms and AI.
Christie’s, the 256-year-old auction house, is collaborating with the high-end fashion label Gucci to launch a collection of non-fungible tokens (NFTs).
The collection, dubbed “Future Frequencies: Explorations in Generative Art and Fashion,” includes 21 NFTs. These are made by artists including Claire Silver (AI), Emily Xie (generative art), Botto (decentralized autonomy), and others. Christie’s 3.0, the auction house’s digital art platform, will host the sale. It begins accepting bids on July 18 and runs through July 25.
Banking on Gucci Brand
The Bamboo 1947 collection, which features the now-iconic bamboo handle of Gucci purses, serves as a major influence for the NFT line. The collection uses generative systems like algorithms and AI to encourage more expression at the convergence of art, fashion, and technology.
Christie’s Manager of Digital Art Sales Sebastian Sanchez said that the partnership encourages creatives and the fashion sector to use Web3 technology. Sanchez explained that the collaboration with Gucci adds depth to the collection. And welcomes art enthusiasts and fashionistas alike to delve into the works’ shared themes.
Sanchez stated:
“The Gucci name has such a power, and they have their own audience and a proven record that their audience is probably very different from ours.”
Gucci has been steadily expanding its digital fashion and art initiatives. While Christie’s has been a frontrunner in the Web3 field ever since it sold artist Beeple’s “EVERYDAYS” NFT.
The Gucci Vault, the brand’s virtual experience venue, was built on property bought in February 2022 in the metaverse The Sandbox. The company and Yuga Labs announced their collaboration to deliver haute fashion to the Otherside earlier this year.
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