Lionel Messi & PLANET Collaborate, 'Shoot' Price Increases 42%!

"It's not an ordinary plan, hopefully it will be."Cryptocurrency PLANET is facing a volatile week as traders rush to capitalize on the upcoming release of its first token product that successfully sealed a deal with soccer legend Lionel Messi.The price of PLANET rose $0.00011 on February 19, 2024 which gathered more than $23.5 million in trading volume in 24 hours after Messi from Argentina announced the production of tokenized products with Join The Planet which is an environmental non-profit organization.In context, tokenization of real world assets (RWA) is the process of converting rights from physical or traditional financial assets to digital tokens on the blockchain and common assets that are tokenized are real estate, art or commodities.Reportedly, the Planet project has announced a partnership with Messi for the first time in July 2023 where it features the athlete supporting environmental sustainability and fighting pollution using blockchain technology.The Planet Strategy was inspired by Amazon's Flywheel which is a business capital focused on offering a variety of products at low prices to attract more customers.According to the project's website, it wants to use the RWA collection to finance decentralized autonomous organizations (DAOs) that work on social challenges that align with the United Nations' Sustainable Development Goals.Messi has been involved in the Web3 space for some time as the player partnered with Bitget and became its official ambassador in 2022, so Planet's target is to reach $100 million in annual revenue.As of this writing, PLANET price jumped by 15.50% at $0.00010 in the last 24 hours with a market cap of $92 million then recorded a 42.34% climb over the last week.